MORE ADVANCED PERFORMANCE MARKETING TOPICS

The Relevance of Multi-Touch Attribution in Efficiency MarketingMarketing attribution is necessary for making informed, data-backed decisions that line up with consumers' journeys. Multi-touch attribution designs use an even more nuanced perspective, distributing credit to touchpoints that aren't always provided sufficient presence in standard mode

Server-Side Monitoring vs. Pixel Monitoring - Which is Better?A number of e-commerce businesses are turning to server-side monitoring as a way to boost their information collection processes. While it needs much more technical knowledge than normal GTM and might present extra expenses, it can cause higher precision and even more trusted information